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7 Steps to Freedom II: How to Escape the American Rat Race
by Benjamin D. Suarez
Product Group: Book
Publisher: Hanford Press (1995)
ISBN: 1884889018
EAN: 9781884889011
Hardcover
Edition: 2nd
SKU: 081408025
Condition: Used: Good
Comments: ...No noticeable Underlining or Highlighting......some slight shelf wear....
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Customer Reviews
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accurate manual for the mail order business
Rating  (5)
Date: 2008-10-01
1 out of 1 customers found this reveiw helpful
Ben Suarez is a political bully and he has his reasons.
He knows an awful lot about running a business. He has had a
lot of run-ins with the government and he spends a lot
of money on personal vendettas to get government employees
fired. He describes some of these in his book. I find
him a bit agro/paranoid - perhaps justifiably so. When he
started to make quite a lot of money with his business
he became, like Joe Sugarman, a target for bureucratic
scrutiny and attack.
It's a good book. It describes a mail order business
in detail. It's not really a copywriting book - it's more
like how you find or invent a product and bring it to market.
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A goldmine for copywriters and direct response entrepreneurs
Rating (5)
Date: 2004-09-21
8 out of 9 customers found this reveiw helpful
Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.
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An excellent "must read" for starting a mail-order business
Rating (5)
Date: 1997-08-24
2 out of 8 customers found this reveiw helpful
Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program.
This book is filled with the most valuable information on each subject presented that you can really use.
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An excellent "must read" for starting a mail-order business
Rating (5)
Date: 1997-08-24
1 out of 3 customers found this reveiw helpful
Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program.
This book is filled with the most valuable information on each subject presented that you can really use.
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